One month later

SQLiteManager was launched exactly one month ago, so it's time now for a little balance.

I know that settings goals is a good thing so I try to set some realistic numbers about what I can expect from sales. It was not an easy task to set up realistic goals, I know that I could be happy with 1 million USD per month, but this is not very realistic :-)

So I tried a simple approach, for me failure or very small success means X copies per month, success instead means Y copies per month, so my realistic goal is (X+Y)/2. This is a very simple way and maybe it isn't the optimal one, but is it a starting point...

These are SQLiteManager's results:
(blue are my initial goals, red are real numbers)

Number of copies (first month)

USD generated (first month)

As you can see I am more than happy with sales, results are nearly three times my initial goal.

But was the goal right?
Can I expect a similar trend sales for the next month?

Well ... I really can't know now, I can have a response only observing how sales are going in the next month. What is interesting is that about 80% of my initial month goal was achived in the first two days!

Number of copies (first two days of sales)

USD generated (first two days of sales)

As you can see the first two days was stellars ... mainly due to the fact that SQLiteManager 2.0 was a very attended product and because a lot of 1.x users was waiting for the upgrade.

So, what happens to my goal if I delete the first two days from charts?
Well ... even deleting them my sales is nearly two times what I have previously set as my realistic goal.

Maybe the goal was too low, or the first month is just a period too short in order to get some decent statistics ... but I think this is a good starting point and a good way to analyze my sales. Next month I'll try to obtain better conclusions from my numbers...